STUDIO 302

category: print, environmental

LOGO
RIFT
REGULAR
RIFT
LIGHT
TYPE
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890
!@#$%^&*(?{
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890
!@#$%^&*(?{
COLOR
CMYK: 100, 97, 24, 18
RGB: 40, 42, 106
HEX: 282a6a
PMS: 3581 CP
CMYK: 0, 87, 31, 0
RGB: 239, 73, 19
HEX: e64977
PMS: 2040 UP
CMYK: 64, 0, 26, 0
RGB: 74, 194, 97
HEX: 4ac2c5
PMS: P 124-5 U
CMYK: 2, 5, 91, 0
RGB: 255, 229, 44
HEX: ffe52c
PMS: 140 UP
IDENTITY
APPLICATION
ENVIRONMENT
IDENTITY GUIDELINES
Identity system including logo, typography, stationery, uniform, and pop-up shop developed for the University of Houston’s Graphic Design Student Association that supports seniors of each year collect funds for their final graduating exhibition. The branding system is refreshing and casual with a playful touch of geometric shapes.